Động lực 1: Thành phố thông minh sẽ dẫn đầu xu hướng của ngành
Smart city has attracted much attention since it was proposed, and it is also an urban development model supported by the government. It is estimated that in 2017, the number of smart cities initiated and under construction in my country will exceed 500, and the investment amount will exceed 6 trillion yuan. The implementation of specific projects such as smart transportation, smart medical care, and smart communities has brought development opportunities to the advertising machine market.
Smart transportation is one of the key projects of smart city construction. In recent years, my country has intensified the construction of rail transit. More than 40 cities have approved the construction of rail transit, with a total planned mileage of more than 8,000 kilometers. Applications such as dynamic vehicle information display in the station, media operation, and station information display in the vehicle are all inseparable from the assistance of advertising machines and other related products. With the further implementation of rail transit construction, the transportation industry will further expand the demand for advertising machine products.
Smart medical care is also one of the key projects in the construction of smart cities. The advent of the Internet plus era has accelerated the integration of the elderly care industry and the Internet, and launched an intelligent management platform. Commercial display products such as advertising machines are the carriers of intelligent management platforms. Advertising machine products can be installed in halls, conference rooms, clinics and other scenarios to meet the needs of intelligent management. It is estimated that the total investment in smart medical care will reach 100 billion yuan, and the development of the smart medical care industry will greatly promote the development of the advertising machine market.
The smart community is also one of the projects that has attracted much attention, especially for outdoor advertising machine companies. At present, many real estate companies have begun to pay attention to the construction of smart communities, and put forward the demand for indoor and outdoor advertising machine products.
With the gradual implementation of smart city projects, advertising machines will also develop rapidly in the industries involved in smart cities. With the driving force of smart city construction, the rapid development of the advertising machine market will be just around the corner.
Động lực 2: Làn gió bán lẻ thông minh nổi lên và thị trường máy quảng cáo đã tận dụng được làn gió đó
Smart retail has always been a hot topic. The advent of unmanned supermarkets and the establishment of JD physical stores have pushed the smart retail industry into a new wave. Technological innovation has accelerated the trend of "smart retail", changed the marketing model of retail stores, and improved the experience of consumers. In general, the retail industry is undergoing this technological innovation and intelligent transformation.
Advertising machine products have also made some changes to adapt to the development of smart retail. Smart solutions have added modules such as self-service, customer management, data collection, and precision marketing. With the help of the Internet, various O2O marketing systems can be seamlessly connected , docking various e-commerce operating platforms. It greatly satisfies the demand for intelligent hardware in the development process of the intelligent retail industry.
The development of science and technology is to liberate people, and the liberation of people is inseparable from the assistance of intelligent hardware facilities. The trend of smart retail has begun, and smart hardware such as advertising machines should take advantage of the wind to usher in a new situation in the development of the industry.
Động lực thứ ba: cọc sạc thông minh thúc đẩy sự phát triển của thị trường máy quảng cáo và triển vọng đầy hứa hẹn
Starting from the "Thirteenth Five-Year Plan", China's new energy vehicle industry will enter the acceleration stage from the initial stage, and the rapid expansion of the new energy vehicle market will drive the development of charging piles that are closely related to it.
