1. Digitalization of technology
It is undeniable that every technological innovation will promote the leap-forward development of social productivity, and the media industry's dependence on technology is even more obvious. Digital mobile TV adopts digital technology with high technological content and strong technological innovation. The function of LCD advertising player has been upgraded from simple VCD playback to DVD audio and video effects. The original CRT monitors are gradually being replaced by lighter and thinner LCD monitors. Instead, LCD advertising players have become the trend of future radio and television development.
2. Wide audience
The large number of mobile people is the biggest advantage of the LCD advertising machine audience. This feature makes the LCD advertising machine have a broad living space, and there is no need to worry about being squeezed by traditional TVs. The traditional TV audience is a relatively "static" crowd fixed in a certain place, and the peak period of this kind of audience is mainly concentrated in the evening. In the daytime, the urban crowds are busy with work and do not have much time to sit down and watch TV. The traditional TV audience has "narrowed", mainly the old and young viewers at home. On the contrary, the large number of mobile people has "widened" the audience of the LCD advertising machine system. The target of the intelligent LCD advertising machine includes all kinds of transportation vehicles in the city and the floating population in crowded areas. The tentacles of the LCD advertising system can be extended to various systems such as urban buses, subways, taxis and even railway trains. According to statistics, the annual train carrying capacity across the country reached an astonishing number of 1.3 billion passengers in 2003. Such a huge audience market is the "blind spot" of traditional TV, which just makes the LCD advertising system dominate. I believe everyone knows how high its potential commercial value is.
3. Instant spread
Traditional TV must sit in a fixed place to watch. This is a luxury for people who are busy with work during the day. The emergence of smart LCD advertising machines allows mobile people to watch TV anytime and anywhere, and obtain more updated information, which greatly meets the information needs of people in the fast-paced society, and also enriches the cultural life of citizens. Even when passengers are in a traffic jam, they can alleviate their worries by watching clear and interesting TV programs.
4. Monopoly communication
Under the background of the reputation of "interactive communication", monopolistic communication and passive reception were originally defects in the communication field, but now used in the special media communication of LCD advertising machines, "passive reception" has become a major advantage. In traditional TV communication, audiences have relative initiative-when a TV program is switched to an advertisement, the public is more willing to change channels, subjectively avoiding "ad bombardment", which weakens the effect of advertising information to a certain extent. The audience can choose when to watch, what to watch, and change channels at any time, which is not ideal for advertising. And because of its uniqueness and compulsiveness, the special media communication of LCD advertising machine makes "monopoly" a major advantage.
Because the audience targeted by the LCD advertising machine is in a relatively passive state of "moving", there is basically no option of "remote control" for the preset communication content of the LCD advertising machine, and it is necessary for a certain preset communication content. Visuality, unless you close your eyes and don't look at it, you must accept the content being played. Although the monopolistic dissemination of LCD advertising machines deprives viewers of the right to change channels at any time, for those groups such as regular commuters, it is conducive to cultivating the general public to watch the same programs and advertisements on LCD advertising machines. From a psychological point of view, consumers who are on the move or in a car will automatically search for more information when they have nothing to do in their free time, so as not to conflict with LCD advertising. Information dissemination, which has a better dissemination effect for certain preset content (such as advertisements), so that the dissemination effect of advertisements can be guaranteed.
5. Internal accessibility
The LCD advertising information release system is prepared and constructed by the business and merchants themselves. The audience does not need to increase personal investment and consumption costs, but only pays "attention" resources, which is easy for the public to accept. In response to this, the popularization of LCD advertising is a business that can be profitable and has the nature of social welfare.
6. Maximize the use of information
How to make the existing information serve the broadest groups of people and generate the greatest economic and social benefits has always been a question of concern and thinking by the media. The use of information by traditional TV media is far from playing its due value. On the contrary, the emergence of new LCD advertising machines can maximize the use of information and maximize its value.
7. High cost performance
Advertisers need the best cost-effective advertisements to deliver their products or brand information to the most target consumers. The LCD advertising machine can be said to provide advertisers with a brand new and value-for-money choice.
First, the information is broadcast all day, and the audience can watch it all day long. LCD advertising can broadcast different programs and advertising content for different audiences, making each time slot a prime time for advertising. Generally speaking, for consumers who travel in fixed locations, LCD advertisements can basically guarantee that they will see most of the programs broadcast on mobile TV this week within a week.
Second, the audience has a wide range of people, targeting the most valuable people. As mentioned earlier, a wide audience and a large number of mobile people are the biggest advantages of LCD advertising audiences, including city buses, commercial vehicles, taxis, private cars, commercial buildings, and future trains, intercity buses, banks, and hospitals. , Telecommunications business halls and other systems, the objects of their dissemination or services include the floating population in cities and densely populated areas between cities. These audiences include both general consumer groups and mainstream consumers. Therefore, the compulsive viewing media such as LCD advertising should be a good choice for the dissemination of fast-moving consumer goods.
8. Bring new opportunities to customers
The traditional media is relatively fixed. Consumers complain about the same advertisements, but no one can avoid them. They are all passively accepting. It depends on whose advertisement is creative and whose advertisement effect is good. The content of the advertisement is constantly sublimated, and on the other hand, it is struggling to find a new communication carrier, and the emergence of the LCD advertising machine just solves this problem. Its broad audience is the most comprehensive range of consumers, so it is easier to get the attention of consumers, so that advertising is more in place and more influential.
